Homebase ad concepts

Description Editorial ads, press ads and icon design for Spring 2013 campaign
Responsibilities Art direction and design
Role Senior designer at Leo Burnett, London

Homebase wanted to trail a new, more premium look for their spring advertising campaign. With this in mind I used a circular grid system (inspired by the Homebase logo) that could be resized and cropped to create elegant and dynamic layouts across a variety of media. I also created an elegant pastel colour palette that could be mixed and matched to work in harmony with the product photography. The ‘Makeover for under’ lockup logo that I designed was used in store to highlight promotional products on shelf.

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Heron & Hawk branding

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Chambord on-trade design